Startup Funadmentals - Startup Tucson
Project Roles I Oversaw: Copywriting, Digital Marketing, Email Marketing, and Social Media Marketing
Project Date: Summer 2021
The goal of this project was to update the copy and polish Startup Tucson's premier product offering "Startup Fundamentals" in addition to conceptualizing the online and digital rollout of the product.

Website Landing Page








Email Marketing Push
Email 1 Subject Tagline: Startup Funadmentals is back kicking off on May 11th!



Email 2 Tagline: Are you ready to Launch that business Idea?

Social Media Marketing Push
Structure for Posts
Four Parts:
- One sentence empathetic lure
- Startup Fundamentals/Startup Tucson is the solution or here to help (quirky with first part if possible)
- What Startup Fundamentals is and whatever push goals we have--copy/paste a format from one of the copy options above or below or just make a new one (Early bird, last week, etc).
- Include survey link and CTA to sign up at very end
Potential Hashtags (Copy/Paste 4-7):
#startuptucson #smallbusiness #localbusiness #entrepreneur #tucsonaz #tucson #tucsonjobs #startabusiness2021 #startyoursidehustle #sidehustlebusiness #entrepreneurshiplife #entrepreneurshipisforeveryone #alltypesofstartup
Modified Copy from Pre-Existing Posts:
You Googled “How to Start a Business” and ended up lost along the way? Let’s help you map it out! Startup Fundamentals is a 5 week course to walk new or aspiring entrepreneurs through the basics. Sign up now here: https://www.startuptucson.com/startupfundamentals
(Graphic idea: Map)
Are you attending IdeaFunding and thinking about how to launch your own idea? Look no further! Startup Fundamentals is a 5 week course to walk new or aspiring entrepreneurs through the basics. Sign up now here: https://www.startuptucson.com/startupfundamentals
(Graphic idea: Light bulb)
READY, SET, wait, how am I supposed to start this thing? There's a lot to starting or growing a business. Find out how through our Startup Fundamentals, a 5-week series to check off the business basics with peer entrepreneurs. Sign up for the early bird discount today! https://www.startuptucson.com/startupfundamentals
(Graphic: Race start)
Startup Fundamentals is a great way to get your footing as you build a business. Take your first steps with us! We break down the basics in 5 weeks to help you reduce the risks and have the best chance possible for success! Sign up now at https://www.startuptucson.com/startupfundamentals
(Graphic: Tying shoes/trying on shoes/someone standing tall and confidently)
Ready to make a difference in 2021? Start that business you've been thinking about! We break down business basics in 5 weeks to help you turn around a business that better serves your customer. Startup Fundamentals starts tomorrow, sign up for the early bird discount today! www.startuptucson.com/startupfundamentals
(Graphic idea: Ribbon cutting/someone celebrating/people together)
Still thinking about starting that business? Let’s help you do it! Our Startup Fundamentals is a 5 week course to walk new or aspiring entrepreneurs through the basics. Sign up now. https://www.startuptucson.com/startupfundamentals
(Graphic idea: Someone thinking/Light bulb thought bubble)
The earlier you start a business, the faster it starts working for you! Startup Fundamentals is a 5 week course to walk new or aspiring entrepreneurs through the basics. Sign up now here: https://www.startuptucson.com/startupfundamentals
(Graphic idea: Working out)
You don’t need the perfect business plan, perfect prototype or thousands of dollars to start your business. From idea to prep to launch, we help you talk to your customer and build a business solution that excites everyone involved in our Startup Fundamentals--a 5 week course to walk new or aspiring entrepreneurs through the basics. Sign up now here: https://www.startuptucson.com/startupfundamentals
(Graphic idea: Planning or Someone with Idea)
Entrepreneurship is a wild ride, but we’re here to do it with you! Sign up for Startup Fundamentals to begin your entrepreneurial adventure here: https://www.startuptucson.com/startupfundamentals
(Graphic idea: Horse rider/Trucker)
Jump start your business with us! Sign up for our Startup Fundamentals--a 6 week program designed to help you discover your competition, understand your customer, learn the financial side, and prepare to launch! https://www.startuptucson.com/startupfundamentals
(Graphic idea: Ribbon cutting, books)
New Copy and Posts
Level up your business with us! We’re here to help you take your business to new heights. Don’t miss out on our discounted early bird pricing for Startup Fundamentals--five targeted classes and mentorship tailored to grow your business!
Sign up today! https://www.startuptucson.com/startupfundamentals (Graphic idea: growth chart or skyscraper or gaming)
We want to help you see the vision for your business clearly! Update your prescription with us and sign up to our Startup Fundamentals to get five targeted classes and mentorship while you can! Sign up at https://www.startuptucson.com/startupfundamentals
(Graphic idea: some glasses)
Whatever the reason your business hasn’t launched, we’re here to give the direction and guidance you’ll need to take off! Startup Fundamentals is a 6 week course to walk new or aspiring entrepreneurs through the basics. Sign up now. https://www.startuptucson.com/startupfundamentals
(Graphic idea: movie cut slate or rocket ship)
Barriers stopping you from launching the business of your dreams? Our team is here to help you overcome many of the hurdles entrepreneurs face when launching their business in our 6 week Startup Fundamentals course taking you through five targeted classes and mentorship to bring that dream of launching a business to life. Sign up now at https://www.startuptucson.com/startupfundamentals
(Graphic idea: gold medalist athlete)
The best players often need the right coaching to shine. The same might be true for your business! Our Startup Fundamentals gets you started with personalized coaching, community, and mentors in addition to 5 courses to take your business to the next level. Sign up at https://www.startuptucson.com/startupfundamentals
(Graphic: trophy)
Let’s get resolution on your business idea this year! Don’t miss out on our Startup Fundamentals--a 6 week course to walk new or aspiring entrepreneurs through the basics with 5 targeted courses and access to mentorship and community. Sign up at https://www.startuptucson.com/startupfundamentals
(Graphic: fireworks like New Year’s Resolution)
Secure your spot to break ground on your business! It’s not too late to register for our Startup Fundamentals--6 weeks of guided courses, mentorship, and community to build up your business. Sign up today at https://www.startuptucson.com/startupfundamentals
(Graphic: Shovel/Construction)
Let the world see your idea! Startup Tucson is here to help grow your business with our Startup Fundamentals--6 weeks of courses, community, and mentorship to walk new or aspiring entrepreneurs through the basics. Sign up today at https://www.startuptucson.com/startupfundamentals
(Graphic: Growth chart or plants growing)
Get it while it’s hot! Register now to start cooking up that business idea you’ve been ready to launch with our Startup Fundamentals--6 weeks of courses, community, and mentorship to walk new or aspiring entrepreneurs through the basics. Sign up today at https://www.startuptucson.com/startupfundamentals
(Graphic: Something food with heat coming off)
Get tailored instruction and mentorship to best suit the development of your business! Our Startup Fundamentals is 6 weeks of courses, community, and mentorship to get you ready with everything your business needs to look its best. Sign up now at https://www.startuptucson.com/startupfundamentals
(Graphic: Suit/Tuxedo/Dress+Heels)
Email Marketing Push
Email 1 Subject Tagline: Startup Funadmentals is back kicking off on May 11th!



Email 2 Tagline: Are you ready to Launch that business Idea?




Email 3 Tagline: Startup Fundamentals is back!



Email 4 Tagline: It's almost time, have you registered yet?



Selected Works